Trade Information

 

Pure satisfaction in every drop

• Coffee is one of the fastest growing, largest and most profitable beverage categories across the world and is poised for growth throughout Africa.
• Young modern people are catching on to the convenience, flavour and aroma of Proma Café’s 100% pure soluble coffee from Brazil!
• Proma Café is a blend of the finest 100% pure Brazilian coffees. Enjoy Proma Café’s smooth, rich, and aromatic flavour. Share the Proma Café moment with good friends and family anywhere!

CONSUMER BENEFITS:

• 100% pure soluble Brazilian coffee delivers superior flavour, aroma and strength.
• Pure convenience: Proma Café dissolves instantly for maximum flavour release.
• Granulated for better portion control (1 heaped coffee spoon = 2.0 g = 1 cup)
• Proma Café gives you a natural caffeine lift to make you feel alert and invigorated.
• Freshness guaranteed by Proma’s airtight metal tin packaging.
• Pack sizes to suit various usage occasions (50g,100g,200g).
• Enjoy Proma Café iced or hot, with or without milk (iced frappe, Café au lait)

SHOPPER BENEFITS:

• Variety of pack sizes to suit all usage occasions.
• Price points to suit all pockets.
• Distinctive branding allows easy identification on shelf.

CUSTOMER BENEFIT (Wholesaler/Distributor Retailer)

• Only major competitor to the brand leader in pure instant coffee category – will stimulate growth at store level.
• Competitively priced to offer good margins to wholesaler and retailer.
• Pack sizes to suit all shopper needs, including: 50g, 100g, and 200g tins.
• 36 month shelf life guaranteed by airtight foil-sealed tins.
• Marketed by Promasidor; leaders in branded food manufacture and marketing throughout Africa.
• Strong marketing support campaign: Innovative display material, demonstrations and tastings, outdoor promotions, radio, TV and website.